Our services focus on our proven areas of expertise; through co-branding partnerships between like-minded brands, we enable each client to reach an expanded audience in a relevant way.
Corporate Communications
Periwinkle works with companies ranging from Fortune 100s to start-ups in navigating the complex landscape of business in the digital age, thus guarding their reputations, building expertise, communicating with the financial community and managing shareholder expectations. Our team understands the complex issues that all companies face, no matter their size. Which is why our clients appreciate our agile, entrepreneurial approach to public relations, the building of brand awareness, highlighting CSR and sustainability programs, the positioning of executives as thought leaders and the showcasing of next-level innovations.
Whether we’re seeking a strategic placement in The Wall Street Journal, establishing a strong presence in vertical markets or providing expert counsel on emerging issues in your industry, the Periwinkle team aims to capitalize on opportunity and exceed your expectations.
Technology Marketing
We are passionate about technology - wherever it is used and however it's applied. Periwinkle's entrepreneurial, agile, and high-octane culture is an ideal fit for technology companies who are seeking visibility and relevance in an industry which constantly reinvents itself.
Strategic Marketing/Diversity Outreach
Periwinkle provides marketing services for a variety of businesses and non-profit organizations. When companies fail to grow, it is usually because of a failure of effective and strategic planning. Our team works with companies to develop comprehensive marketing strategies that deliver results. Our goal is to provide businesses with the tools to develop and maintain focused business and marketing strategies that will effectively convey the proper messaging to the client’s target market. Periwinkle also provides comprehensive marketing solutions for your company. Our team of experienced marketing strategists are skilled in crafting creative approaches through the use of extensive research and analytical tools to deliver campaigns that accelerate sales and offer great returns on investment.
Our services include:
· Marketing research – qualitative and quantitative
· Value proposition and positioning
· Branding and identity
· Marketing strategy and planning
· Outreach (Grassroots & Grass top)
Advertising
We assist clients in the development, execution and management of their advertising campaigns. We implement innovative outdoor advertising solutions, creative development, banner ads, direct marketing, street team distribution/brand ambassadors and graphic design.
Entertainment and Sports Marketing
Ranging from politicians, to fashion designers, to incredible athletes, the Periwinkle Team opens up a world of connections to our clients. Our team has helped generate tremendous visibility for many brands, products, and causes through our associations with heavy influencers. Our services range from celebrity branding and product placement, to fashion shows, cocktail receptions, art exhibitions, VIP red carpet events, record label promotion, store openings, launch parties, ribbon cutting and movie premieres, providing powerful endorsements that resonate with consumers and media. We help companies build brand awareness through the sport of professional boxing, football, soccer and entertainment.
Public Affairs/Government Relations
Periwinkle Public Affairs and Government Relations team confidently solves tough problems. Our team has done it all -- from managing high-profile local issues, to managing outreach for political campaigns, to hosting dignitaries. We bring high-profile experience to every client we take under our wing.
Crisis Communications
Periwinkle specializes in highly strategic issues and crisis management for companies or individuals facing unanticipated difficulties in the marketplace. We deal effectively with issues ranging from rumors to recalls, responding within minutes of the crises. We understand why a crisis is called a “defining moment” and for this reason, our speed is tempered by a full analysis of every possible scenario prior to taking any action.
Not-For-Profit/For Profit Organizations
Today, most non-profit organizations are under more pressure than ever before. Declining government funding and corporate donations coupled with an increase in the need for services and an intensely challenging fundraising environment has all made communication and connection with the media, donors and influencers a top priority. Our staff has years of experience in not-for profit experience and we understand what it takes to develop a strategic plan, establish management structure, and implement a communication strategy. Our efforts results in a broad network of support to include police leaders and new donors.
Event Planning
From strategy, to ideas, through execution, we bring the perfect mix of creativity, business savvy and singular attention to detail that ensures the events we produce for our clients are both timely and are within budget specifications. From experiential marketing programs that help customers interact with your brand, to making a splash at a trade show, to product launches that include consumer activation and generate attention, to celebrity/influencer events that make noise and create buzz, our event programs are coupled with strong traditional public relations campaigns that ignite brands.
Faith-based Campaign
A religious leaders sought to bring message of diversity and tolerance to an American audience. We developed a new strategic direction and brand for the leader, highlighting the history of grassroots activism and protection of minority rights.
Corporate Communications
Periwinkle works with companies ranging from Fortune 100s to start-ups in navigating the complex landscape of business in the digital age, thus guarding their reputations, building expertise, communicating with the financial community and managing shareholder expectations. Our team understands the complex issues that all companies face, no matter their size. Which is why our clients appreciate our agile, entrepreneurial approach to public relations, the building of brand awareness, highlighting CSR and sustainability programs, the positioning of executives as thought leaders and the showcasing of next-level innovations.
Whether we’re seeking a strategic placement in The Wall Street Journal, establishing a strong presence in vertical markets or providing expert counsel on emerging issues in your industry, the Periwinkle team aims to capitalize on opportunity and exceed your expectations.
Technology Marketing
We are passionate about technology - wherever it is used and however it's applied. Periwinkle's entrepreneurial, agile, and high-octane culture is an ideal fit for technology companies who are seeking visibility and relevance in an industry which constantly reinvents itself.
Strategic Marketing/Diversity Outreach
Periwinkle provides marketing services for a variety of businesses and non-profit organizations. When companies fail to grow, it is usually because of a failure of effective and strategic planning. Our team works with companies to develop comprehensive marketing strategies that deliver results. Our goal is to provide businesses with the tools to develop and maintain focused business and marketing strategies that will effectively convey the proper messaging to the client’s target market. Periwinkle also provides comprehensive marketing solutions for your company. Our team of experienced marketing strategists are skilled in crafting creative approaches through the use of extensive research and analytical tools to deliver campaigns that accelerate sales and offer great returns on investment.
Our services include:
· Marketing research – qualitative and quantitative
· Value proposition and positioning
· Branding and identity
· Marketing strategy and planning
· Outreach (Grassroots & Grass top)
Advertising
We assist clients in the development, execution and management of their advertising campaigns. We implement innovative outdoor advertising solutions, creative development, banner ads, direct marketing, street team distribution/brand ambassadors and graphic design.
Entertainment and Sports Marketing
Ranging from politicians, to fashion designers, to incredible athletes, the Periwinkle Team opens up a world of connections to our clients. Our team has helped generate tremendous visibility for many brands, products, and causes through our associations with heavy influencers. Our services range from celebrity branding and product placement, to fashion shows, cocktail receptions, art exhibitions, VIP red carpet events, record label promotion, store openings, launch parties, ribbon cutting and movie premieres, providing powerful endorsements that resonate with consumers and media. We help companies build brand awareness through the sport of professional boxing, football, soccer and entertainment.
Public Affairs/Government Relations
Periwinkle Public Affairs and Government Relations team confidently solves tough problems. Our team has done it all -- from managing high-profile local issues, to managing outreach for political campaigns, to hosting dignitaries. We bring high-profile experience to every client we take under our wing.
Crisis Communications
Periwinkle specializes in highly strategic issues and crisis management for companies or individuals facing unanticipated difficulties in the marketplace. We deal effectively with issues ranging from rumors to recalls, responding within minutes of the crises. We understand why a crisis is called a “defining moment” and for this reason, our speed is tempered by a full analysis of every possible scenario prior to taking any action.
Not-For-Profit/For Profit Organizations
Today, most non-profit organizations are under more pressure than ever before. Declining government funding and corporate donations coupled with an increase in the need for services and an intensely challenging fundraising environment has all made communication and connection with the media, donors and influencers a top priority. Our staff has years of experience in not-for profit experience and we understand what it takes to develop a strategic plan, establish management structure, and implement a communication strategy. Our efforts results in a broad network of support to include police leaders and new donors.
Event Planning
From strategy, to ideas, through execution, we bring the perfect mix of creativity, business savvy and singular attention to detail that ensures the events we produce for our clients are both timely and are within budget specifications. From experiential marketing programs that help customers interact with your brand, to making a splash at a trade show, to product launches that include consumer activation and generate attention, to celebrity/influencer events that make noise and create buzz, our event programs are coupled with strong traditional public relations campaigns that ignite brands.
Faith-based Campaign
A religious leaders sought to bring message of diversity and tolerance to an American audience. We developed a new strategic direction and brand for the leader, highlighting the history of grassroots activism and protection of minority rights.